Category Archives: Product

All about Product Design.

Too Tall for Trunki? Jump on a Jurni!

Four years and countless prototypes later, the same in house design team behind the Trunki ride-on suitcase have developed Jurni; the ultimate travel solution for teenagers.


Jurni is a sit-on, carry-on suitcase with a quick access pop out pod, a seat to rest on and in-line wheels to glide along while in queues. It is the company’s biggest innovation since the arrival of the original Trunki in 2006.

Jurni launched on indiegogo 16th November 2015 reaching 535% funded in 60 days. Jurni then began shipping from July 2016 – more or less 10 years after Trunki came to market!

Inspired by the ‘classic’ briefcase, Jurni exudes a “grown up” aesthetic yet with some personality. A new brand for millennials, Jurni has inherited some of the design language from Trunki; the slight concave cut across the top of the case indicating it can be sat on, the hall mark semi-circular saddle hinting that it can be “ridden” and, of course, a secret compartment.

Three consumer insights drove the design development;

  • Airports are getting more crowded resulting in long queues and lack of seating
  • All teens are glued to their mobile tech & need quick instant access to it
  • Hand Luggage lacks functionality and usability once at your destination or even at home.

Over the next few months, we’ll be sharing our key design elements that enabled us to meet these consumer insights and bring our design Jurni to fruition!

Rob’s Trunki Journey

Happy New Year from all of us at Trunki!

To inspire you for a new term, we’re sure you’ll really enjoy watching this video of a recent talk Rob gave on behalf of Plymouth Manufacturers’ Group. It covers everything from setting up the business to developing a sustainable business model and encountering the copycats along the way, as well as a fascinating insight into reshoring, manufacturing and continually developing our famous Trunki ride-on suitcase. Enjoy and happy studying!

Design and Intellectual Property – What’s Next?

As you know, Trunki are passionate advocates of the importance of Intellectual Property.

It’s never too early in your studies to consider how to protect your valuable design and business ideas – you never know if your School or University projects could be the next big thing!

However, the recent Referendum could influence many a legislation, including Intellectual Property Law.

Here is Dids MacDonald OBE, CEO of Anti Copying In Design (ACID) speaking about Brexit, Intellectual Property protection and what the future could hold for the designers and entrepreneurs of tomorrow.

Trunki Learn Competition Winner!

Huge congratulations to Sophie; our first Trunki Learn competition winner!

Sophie designed a fantastic Trunki luggage tag concept that was engaging and functional, without risking any small parts being lost, as well as conducting significant market research to better understand pricing in the market and feedback from potential consumers.


Sophie was the luck winner of a Jurni suitcase and work experience at Trunki HQ! After spending time with Rob Law, hearing all about his Trunki journey, Sophie then worked with our wonderful design team to finalise her luggage tag concept.


The Trunki team really enjoyed meeting Sophie and were very proud to welcome our first Trunki Learn competition winner to the Mothership!

Of course, a new term means a new competition. So, get your thinking caps on and, who knows, you could be the next winner to board the Mothership!

New Term at Trunki Learn!

Welcome back to a new school year from Trunki Tutor and all of us here at Trunki HQ!

We hope you had a lovely summer holiday and are looking forward to a new term. Trunki Tutor will be with you every step of the way, from sharing more business and careers advice from our lovely team members to product development insights into our wonderful new Jurni suitcase.

And, of course, we’ll be running another wonderful competition for you to get your teeth into!

So, here’s to a Trunki-tastic new term and a fabulous ‘Jurni’ over the coming school year 🙂

Design Competition – Design to Win!

The closing date for entries is almost upon us, and we’ve already received some great ideas from you clever people out there!

The lucky winner selected after the closing date of 31st May is set to win a day’s work experience at Trunki Towers, where you’ll meet the Trunki team and Trunki Daddy Rob Law! Not only that but you’ll take home your very own Jurni suitcase, and one for your school!

So, thinking caps on! Send us your competition entries by 31st May. Good luck!